Make fresh look fresh, in every store.
Grocery is won in the fresh departments. The right color rendering makes produce greener, meat redder, and bread warmer, and it does it while cutting energy across a fleet of stores. We standardize that recipe chain-wide.
The goal
Appetite appeal that scales to hundreds of stores.
In supermarket environments, lighting is a merchandising tool. It shapes how products are perceived, how shoppers move, and how purchasing decisions are made. A carefully layered, flexible approach balances visual comfort, safety, energy efficiency, and precise merchandising light, creating environments that encourage purchases while staying comfortable across long visits.
High CRI, increased R9, and controlled distributions bring out the freshness, texture, and natural vibrancy of produce, prepared foods, baked goods, and packaged merchandise. Flexible infrastructure lets you adapt seasonal and promotional displays without compromising lighting consistency or ceiling aesthetics, while energy-efficient luminaires and advanced controls lower operating cost and heat, which matters most around temperature-sensitive product.
The approach
Color rendering is the whole game.
We tune CRI and color temperature to each department, then layer general, accent, and vertical light for both sales and circulation.
General · 30–50 footcandles
Even, efficient ambient light that covers the floor and keeps energy in check.
Accent · high CRI
Department-specific accent that makes fresh food look its best and labels easy to read.
Vertical / aisle
Light on both sides of the shelving so products pop and packaging reads at a glance.
Feature / decor
Warm decorative moments in cafe, bakery, and wine that signal quality and craft.
Application solutions
Department by department.
Each department has its own ideal light. Here is how we light the ones that drive the basket, and the Elite fixtures we standardize for them.
Produce
The freshness anchor of the store. High-CRI light keeps greens vivid and reds rich, making the whole department look just-picked.
Meat & Seafood
Where color rendering is most unforgiving. Tuned CCT and high CRI present protein honestly and at its most appetizing.
Bakery & Deli
Warm light that makes bread and pastry glow, with decorative pendants that bring a craft, artisan feel to the counter.
Aisles
The largest footprint in the store. Wide-distribution downlight evenly illuminates both sides of the shelving, top to bottom.
End Caps & Promotions
High-traffic selling space. Aimable accent makes promotional displays jump out from the run of the aisle.
Wine, Floral & Checkout
Specialty zones that reward a designed touch, plus task light at the lanes that keeps checkout fast and accurate.
Color quality in supermarkets
Why CRI and R9 make fresh look fresh.
Grocery is won in the fresh departments, and those depend almost entirely on R9. With strong deep-red rendering, red meat reads red instead of gray-brown, tomatoes and strawberries look ripe, and bakery looks golden. The same case under poor R9 looks tired no matter how bright it is. High, consistent CRI across every department is what signals quality the moment a shopper walks in.
- Meat and seafood: high R9 keeps protein looking fresh, not gray.
- Produce and floral: reds and greens read ripe and vivid.
- Consistency: the same color quality in every department and every store.
Recommended for supermarkets
The fixtures we standardize most.
Recessed Multi-Combo
High-CRI accent for fresh departments, up to 98+ CRI and full dynamic color.
Modular Downlight
High-output, wide-distribution general light for aisles and the whole sales floor.
Standardize your store lighting chain-wide.
We will tune each department, lock the spec, and price a program that scales across every location.